Concept of dialogue for the key stakeholder groups
We pursue a three-stage stakeholder dialogue concept in order to promote transparency and social acceptance. The company can only meet present and future challenges together with all stakeholder groups.
Stakeholder groups
Information on target group-specific channels
To provide information to the various interest groups, Munich Airport has identified topics and content that it then places in the appropriate channels.
Essential instruments
- Media Relations
- Website and social intranet
- Dialogue with the airport region
- Airport publications
- Presence in the political arena
Exchange with stakeholders
Munich Airport includes its stakeholders in discussions and decisions on issues that are important to them. This way, the company lays the foundation for trust and acceptance through communication and transparency.
Essential instruments
- Aircraft noise commission, Communities Council
- Expert committees and association work
- Dialogue management
- Social media
- Stakeholder feedback on the integrated report
- Internal trade fairs
Results of the dialogue are incorporated into business activities
Munich Airport incorporates stakeholder feedback into its business activities. This enables it to identify trends in advance, leverage external expertise, and defuse conflicts.
Essential instruments
- Personal exchange
- Quality management
- Passenger surveys
- Membership in specialist networks
- Target process at the executive level
- Sustainability Board
- Key figures
Stakeholder expectations
In order to provide information to the various interest groups, Munich Airport has defined individual communication content that it places in the appropriate channels.
Expectations
- Responsible and modern employer and secure jobs
- Health protection in everyday working life; occupational health and safety
- Opportunities for remote and flexible working, work-life balance, on-the-job training, and development opportunities
- Promotion of diversity
Challenges / Conflicts of interest
- Ensuring the future viability of the company
- Adapting personnel capacity to developments in the aviation industry
- Demographic change
- Skills shortage on the labor market
Measures / Targets
- Company agreement on remote working
- Intensified HR campaign to attract employees
- Optimization of employment conditions, for example, through relief measures and attractive employee benefits
Expectations
- Wide range of destinations and connections worldwide
- Functioning, digitalized processes and smooth procedures
- Good airport accessibility
- Ensuring maximum security through checks, authorities, and airport staff
- Shopping opportunities, gastronomy offerings, and events in terminals, MAC, and Visitors Park
Challenges / Conflicts of interest
- Balancing awareness of climate and environmental protection with individual travel and vacation needs
- Managing significantly increasing traffic figures following the crisis-induced downturn
Measures / Targets
- New baggage screening lanes with highly sensitive CT technology
- Presence of security authorities and company security personnel
- Acquisition of new destinations
- Involvement at the political level
Expectations
- Functioning airside processes, smooth procedures, and technical services
- Adequate and reliable infrastructure
- Maximum security guaranteed by checks, authorities, and airport employees
Challenges / Conflicts of interest
- Gradual normalization of travel volume with lower personnel capacity
- Establishment of existing routes and optimization of capacity utilization
Measures / Targets
- Airline marketing
- Regaining a position among the top European hub airports
- Consistent support along the customer journey
Expectations
- Transparency and reliability in fair business relationships
- Compliance with contractual agreements
Challenges / Conflicts of interest
- Changed business relationships as a result of global crises
- Uncertainties due to the general economic and geopolitical situation
- Functioning global and sustainable supply chains
Measures / Targets
- Perception as a strong business location
- Code of Conduct
Expectations
- Transparency and reliable information regarding the company’s strategy and development
- Willingness to cooperate
Challenges / Conflicts of interest
- Handling of critical topics
Measures / Targets
- Use of media multipliers
- Increase earned media share
- Credible and reliable communication
Expectations
- Commitment to the sustainable development of the airport in light of growing social expectations
- Positive effects on value creation
- Active communication on airport issues
- Gradually improved road and rail links to the airport
Challenges / Conflicts of interest
- Situation on the housing market
- Busy traffic network at peak times
- Noise and air quality situation
Measures / Targets
- Promotion of projects and partnerships
- Regular measurements and transparent communication of the noise and air quality situation
Expectations
- Good governance and compliance
- Environmental awareness and a sustainable corporate policy
- Compliance with applicable legal standards
Challenges / Conflicts of interest
- Establishing good governance and compliance in the corporate culture
- Different positioning of the associations
Measures / Targets
- Equal participation of all genders in leadership positions within the Group
- Net zero target by 2035
- Incorporation of our own positions in ongoing legislative procedures
- Closing ranks in the industry
Expectations
- Innovative solutions, pilot projects
- Digitalization
- Collaborative projects with research institutions
Challenges / Conflicts of interest
- Providing fresh ideas with suitable partners
Measures / Targets
- LabCampus: opening of the center for Innovation
- Research cooperation with industry partners
- Ergonomics project for robot-based baggage loading with the Fraunhofer Institute
- Incentives for the development of innovative aircraft engines through a fee system
Employee
Key topics of 2023
Significant upswing in air traffic
New airlines and destinations
Resumption of Chinese destinations
20th anniversary of Terminal 2
CT scanner and biometric person recognition
Research cooperation on PtL aviation fuels
Opening of LabCampus
Expansion projects at the airport campus
Climate protection target Net Zero 2035